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Following the presence of Genie Industries in South Africa since 1998, the merger of Genie Industries and Terex internationally presented an opportunity for the establishment of Hi-Reach Manlift (Pty) Ltd as the official distributor of Genie’s extensive range of products in the Southern African market. The company has primarily been specialising in MEWP’s (also called Cherry Pickers, boom and scissor lifts or Manlifts) but also later on started focussing on telescopic handlers (or telehandlers), material lifts and Genie and Terex light towers.

CEO George Landsberg who has been involved in the MEWP market in South Africa from the early days having set up Johnson Access in 1998, established Hi-Reach Manlift and set the stage for a strong and viable distributor of this great ranges of Mobile Elevating Work Platforms, Light Towers, Telescopic Handlers, etc. The company also has distribution rights for the range of small Hy-Brid self-propelled and push-around scissor lifts with unique light-weight characteristics. These units are manufactured in the USA by Custom Equipment.

The company operates from premises in Alrode, Alberton and carries stock of a wide range of products and spares.

Apart from sales of new and used Genie products, Goscor Hi-Reach also provides spares and ongoing maintenance and repairs as full as full refurbishment of machines for its customers across Southern Africa.

Shareholding in the company is held by the Goscor Group (part of Imperial Holdings), George Landsberg, Martin Welmans & Eleanor Gilmour.