Clean Sweep :: 25 Year Birthday Article (10 August 2009)

From the smallest and simplest cleaning requirement to the largest and most complicated, Goscor Cleaning Equipment (GCE) - formerly known as  Sorma S.A. t/a Tennant SA - has a solution.

Part of the Goscor group since George Siddle founded the company in 1984, GCE has equipment and cleaning solutions to suit a wide range of customers across a multitude of applications and boasts the leading brands in the industry including Tennant, Elgin, Italimpia, Ghibli Guzzler, Vactor and Cherrington.

Tennant, renowned worldwide for its quality and durability, is an example of the extraordinary relationships Goscor has had with its suppliers over the years. “We are more than just Tennant distributors,” says Goscor CEO Tony Siddle, “we have become an integral part of their business process sharing important information quite transparently. The level of trust that exists between us is extraordinary and, I believe, on a different level than with any of their other distributors.”

Tennant's offerings include award-winning industrial and commercial sweepers, scrubbers, coatings, detergents, carpet cleaning equipment, vacuums, floor machines, burnishers and more.

GCE MD Ricky Bodmer says that quality relationships all-round have been an important part of the success of the business. “We try to give a personalized service to our customers. The business ethos of the Goscor group as a whole is based on the understanding that excellent products are only as good as the support the customers are given and in GCE we believe that the better our overall service is the more personal our relationship with our customers.” says Bodmer.

He adds that one of the most important ramifications of personal service is long-term thinking. “We believe in giving our clients solutions that will be more efficient for them in the long term. We do not believe in cutting costs up front just to get the deal. We are interested rather in offering solutions that result in low total cost of ownership over the life-cycle of the product.”

This philosophy underpinned GCE being the first in South Africa to introduce complete cleaning solutions moving away from the traditional supply of off-the-shelf cleaning equipment and detergents. “We provide the most efficient solutions backed by the best equipment and service.” says Bodmer.

Apart from Tennant, GCE has Elgin sweepers, which have been cleaning roads and airports delivering superior performance since 1914; Cherrington beach cleaners whose maneuverability and unique sifting system have contributed to making them the most efficient equipment available for managing both large and small ocean beaches as well as many agricultural applications. Italimpia, renowned for its quality janitorial products and accessories and Ghibli, one of the world’s leading manufacturers of wet / dry industrial vacuum cleaners. New brands, Guzzler vacuum tankers and Vactor combination jetting units,  have started to attract attention in the S.A.Market.

GCE is based at Goscor headquarters in Chloorkop, east of Johannesburg, and has a country-wide network of dealers with the ability to offer these efficient and effective solutions to our customers.